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Internet Marketing Tips to Consider Before Going Online
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It's a rarity for businesses to not operate a website these days. Even small mom-and-pop shops that began long before the era of the Internet have gone digital, albeit some were a little more hesitant than others. But while launching a website - whether for a multi-national, bíllion dollar corporation or the local pizza place - may be easy, to have that website actively help grow the business is another matter all together. The first issue to launching a successful site is determining the purpose of that site. Is a business looking to generate leads or sales? Is the site simply a branding tool, perhaps to promote a new line of products? It's critical to decide what actions the site is supposed to encourage visitors to take. Say the website's goal is to encourage visitors to call an office. Are there phones and staff ready to handle the incoming calls when the site delivers them? Having a call to action for website visitors but no follow through on the company side is just as bad as having no call to action in the first place. Many of the aforementioned factors should already exist in a business plan or marketing plan. But it is easy to forget the basics when faced with the daunting task of implementing a successful website and SEO plan to promote it. There are several tools that exist to help a business determine the best keywords for its site, provide the traffic sources of its competitor's site and grade the site on its content, trust value and more. Once the ground work is in place, successful, long term SEO and SEM strategies can be created. The website's design should reflect its goals. If the goal is to sell a product, it should be evident from the home page and carry throughout the rest of the site. If the website was designed to generate business, it should have the proper tools to help convert visits into actions. About The Author Printer Friendly Version of this Article |
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