"More Traffic" Newsletter by Secret Search Engine Labs
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Keyword research, finding the right keywords for your website or product, is one of the fundamental activities in SEO.
The keywords you use to promote your website effectively selects what people will be visiting your website and you better make sure this is people interested in buying your products and services!
If you sell your own product the type of visitor will determine your conversion rate and visitor value. If you use AdSense on your website the type of visitor will determine your CPM. If you sell advertising directly the type of visitor will determine how long people are staying on your website which affects your page view statistics.
The keywords you use to promote your website directly determines the level of income you will have from your website.
How To Choose Keywords
Fist of all you need to have an idea of what products or services your are going to sell. At this point I'll just assume you already know that.
Now you start by making a list of all keywords related to you main product or service by brainstorming. Just write down everything you can think of, here's a list to get your started.
- Brand names
- Who is using the product (dentist,webmaster, mothers etc)
- Where is the product used (home, office, underwater, on website etc)
- Related products (soap - shampoo, car - insurance, hosting - domain names)
- Season (summer, Christmas, harvest etc)
- Product features (low noise, easy to use, cheap, high availability, tasty, blue)
When you have a list of 50-200 keywords you are ready for the next step which is keyword tools.
Keywords tools helps you find synonyms and related keywords that you didn't think about. They also help you determine if a keyword is likely to bring in paying customers or just browsers. And finally they help you determine the level of SEO competition for a keyword.
The fist tool to use is the Google keyword tool which is free and uses the Google index to find relevant keywords. The Google keyword tool tells you exactly what people are searching for on Google, it lets you know what people are interested in and in great detail.
As en example I type in the keyword "add url" into the box I quickly find out that there is several types of "add url" searched for.
- directory add url
- search engine add url
- seo add url
- submit url
- adding url
- register url
- add link
In my case as I run a search engine I might want to concentrate on the "search engine add url" and "seo add url". I also want to use the variations "submit url" and "add link" and probably also "search engine submit url" and "search engine add link"
As you see there is endless variations and you should now write down all the keyword that is relevant to your business and has some level of traffic. Use Excel or the free alternative OpenOffice.org, to easily keep track of your keyword lists.
Now that you have the keywords you need to find out the competition. If you are just starting out you don't want to take on a big competitor head on, instead try finding areas (keywords) that you competitor is neglecting and with those.
For every keyword in your list type in this at Google
allintitle:your keywords
Replace "your keywords" with your actual keyword phrase.
This query returns the sites that have your keyword phrase in the title of the webpage. Note the number of search results returned and write it down in your Excel or OpenOffice spreadsheet This is a rough indicator of the level of competition for that keyword.
And yes I know this is a lot of work so you might want to start with your most important keywords and continue with the rest later. (There's tools to make this task easier but they are not free so I'll tell you about them later...)
You now need to decide what page on your website is going to target what keyword. No single page should target more than two or in some cases three keywords/phrases, otherwise you have a loss of focus and the page will not be effective for sales or for SEO.
Finally you need to decide where to start. What pages you are going to build first and what keywords to optimize for first. A good idea is to start with the EASIEST keywords with the least amount of competition.
Sure you are not going to get a lot of traffic with these keywords, but you can expect to get a #1 Google ranking fairly quickly and with that you'll get some visitors and much needed feedback on you website and marketing message.
You'll also start generating some cash to help you along.
When you have mastered the easy keywords you just go on to the medium competition ones, and then you have those at #1 go on with the tough ones.
Now you probably think that this is a lot of work, and it is! But choosing the right keywords and target market can mean a ten fold increase in income ones the traffic is starting to flow.
And as I said earlier there's tools to make your work easier.
The tool I use the most for keyword research is Market Samurai, a desktop application that you install in your computer and that uses the Google keyword tool and the Google search box to automatically do the keyword queries you would otherwise have to enter by hand.
You can get the free version of Market Samurai here, or you can check out the paid version that include more thorough competition research by taking a look at the sales presentation here.
The other tool I use is NicheBotX, which is an online tool that gives you a lot more keywords, especially long tail keywords, than what the Google keyword tool provides. NicheBot also have tools for keeping track of your keyword lists and for doing different kinds of analysis on your keyword lists. They currently have a $1 trial going here if you want to check it out without spending more than a buck.
I'll end with a quick recap of what to do
- Brainstorm initial keyword list based on your experience
- Use the Google Keyword tool, NicheBotX or Market Samurai to generate additonal keywords
- Use Google search, Market Samurai or NicheBotX to evaluate the competition for the keywords (this is where the tools save a lot of time)
- Implement easy keywords and optimize until you have Google #1 listings
- Implement medium competition keywords and optimize until you have Google #1 listings
- Implement tough competition keywords and optimize until you have Google #1 listings
- At this point you are making money
Now get to work!
Simon Byholm
CEO and Founder
Secret Search Engine Labs
P.S. Here's the link to the Add URL page again where you can add additional URLs and find your link analysis page by typing in the URL you submitted previously http://faceblog.blogspot.com
This is a commercial email sent to you by Simon Byholm and Secret Search Engine Labs a business based in Malax, Finland. The sender of this email may receive compensation from the providers of products and services mentioned in this email through an affiliate arrangement, by receiving free products for review or by other arrangements. (I only recommend products I believe in though)
This is a commercial email sent to you by Simon Byholm and Secret Search Engine Labs a business based in Malax, Finland. The sender of this email may receive compensation from the providers of products and services mentioned in this email through an affiliate arrangement, by receiving free products for review or by other arrangements. (I only recommend products I believe in though)
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